By Budi Mulyadi
2011 will be an interesting year for the Chinese car market, Tier 1 city will crack down on sales of new cars to try and reduce congestion on the roads, which means that in Beijing only the third number of cars will be allowed to be registered in the city compared with the previous year .
Shanghai, Shenzhen and Guangzhou are also struggling with a growing mass of vehicles on their streets and thus can also impose controls on the sale of new or alternative models to impose congestion charging and "alternate day" policy (where you can only drive your car on the day Mondays, Wednesdays, and Fridays or on Tuesdays, Thursdays and Saturdays) and this control will have an impact on car sales as well.
Of course not all doom and gloom for state dealers will have a lot of capacity building in the cities 2, 3 & 4 Tier which is the focus of economic investment program over the next decade.
But in Tier 1 cities will have a definite step away from new vehicles, creating great opportunities in the market car modification and customization to allow owners to retain appeals to the older models.
Companies like AC Schnitzer and Art Tech already on the scene and has had a fair amount of success already.
Hamann, the German specialists in a variety of best quality car body kits and tuning are also planning to launch in this country soon, and rumors suggest that they will be launched almost simultaneously in Shanghai and Beijing later this year plans to roll quickly build 15 dealers in 2 years future.
The urge for individualism in a country where it is difficult to differentiate themselves (housing fairly uniform, such as offices and manufacturing facilities) means that there are great opportunities to develop strong business modifying the motor and enables bespoke "look and feel" for even very high-end cars .
The country is now the world's largest consumer of luxury cars, latest cars at Guangzhou show Bentley sold 8 cars in 3 days! So, while you can not call this vehicle "ordinary" they are found in greater numbers than elsewhere.
There has been strong interest in various products Hamann to allow for a more unique look, to enable employers to distinguish themselves from their peers. The rumors are that they have sold their first pre-Bentley, although a few months of launch, and has not been open sales centers in the country.
It will be interesting to see how the market develops in China, and most of all who would use the opportunity to become the first Chinese manufacturer of body kits for high-end market. With the government in Dalian offers a high level of subsidies for car manufacturing projects, it should be only a matter of time.
